A Better Way To Do Email Campaigns – Part 5

| November 9, 2018, By Bob Ritter.

A Better to do email campaigns

Zoho Campaigns aims to automate and simplify your email marketing process.

Are you looking for a scalable and configurable email marketing platform for your organization?  Zoho Campaigns, which is included with Zoho One and Zoho CRM Plus, offers a robust email marketing solution.

Zoho Campaigns allows you to create, customize and send emails in a matter of minutes.  From planning email campaigns to keeping track of mailing lists – the tool is an all-in-one email marketing platform which integrates seamlessly with Zoho CRM software.

Email marketing is essential for driving sales, maintaining relationships, building your brand, announcing products, promotions and other offers.  Zoho Campaigns makes the entire process of creating, sending, and tracking email campaigns less cumbersome, letting you focus more on your message, targeting your audience and analyzing results.  With its rich library of attractive templates, a built in HTML editor, powerful personalization features, built-in spam and opt in/out functionality, and tracking, you’ll be marketing like a pro in no time.  Campaign testing capabilities enable you to hone your message and offer for optimum results.

Let’s Look at the Steps in the Process:

CREATE EMAIL CAMPAIGNS – To create an effective email campaign, follow these steps: Add basic details for your email campaign, configure the campaign content, select your email recipients, and send your email campaign. You also have the option to schedule your emails as you like.

PERSONALIZE EMAIL CAMPAIGNS – Adding a personal touch to your email campaign can bring in more leads and increase engagement. You can personalize the subject line by adding Emoji or by adding the recipient’s or sender’s name in the subject line. You can also use CRM merge fields, which automatically pull information from your CRM database.

CUSTOMIZE EMAIL CAMPAIGNS – You can beautify your email campaigns using colored themes. You can even edit the header and footer sections and share the email campaign on social media platforms. Of course, plain text version of an email campaign is still an option.

ENGAGE SUBSCRIBERS & PROMOTE DISCUSSIONS – You can engage subscribers and promote discussions by adding a comments section on an email campaign. This will allow the receivers to submit their feedback which can turn into a discussion in the long run. You can create a link where the visitors can post their comments on email campaigns. Apart from this, you can insert the comment merge tags in your campaign content. In order to restrict the visibility of irrelevant comments, you can customize your comment settings. This way the subscribers feel engaged and heard.

LITMUS TEST FOR RESPONSIVENESSIt is a good practice to preview, edit and test-send messages prior to sending. With Zoho Campaigns, you have the option to test the look and feel of your email content. Run a Litmus Test to know how your email campaign will look across different platforms. Thereafter, make your content responsive for the platforms used by your email subscribers. You can perform litmus tests for advanced campaigns to determine where improvements need to be made in the email campaign.

OTHER CAMPAIGN ACTIVITIES – If your recipients haven’t responded yet or you’re finding it difficult to follow up – Zoho Campaigns has all new features to help you. Based on the open and unopen emails, the chain campaign allows you to retarget the recipients for previously sent emails. With the help of forwarding campaign, you can forward the same email campaign to subscribers from other mailing lists.

TRACKING IN YOUR ZOHO CRM – Emails are recording in your Zoho CRM contact records. With Sales IQ, if a recipient of an email is on a link in your website you’ll be able to see them visiting your site and can even request to engage them in a chat.

Review of the Benefits of Email Marketing using Zoho Campaigns

Create, send, and monitor effective email campaigns

Helps you establish a lasting relationship with customers

Analyze your lists and social statistics

Flexible, customizable layouts

Easy Drag-and-Drop Editor

Track recipient activity

Each business has its own set of requirements when it comes to purchasing an email campaign management solution. This completely depends on the business size, type of customers and even particular niche they cater to.  Zoho Campaigns meets the demands of business owners small to large, as well as the expectations of marketing professionals. One important differentiator is that Zoho Campaigns is actually INCLUDED and integrated with Zoho’s award-winning Zoho CRM Plus and Zoho One suites!

First Direct Corporation is a Zoho Authorized Partner. Please reach out to us for questions or expert assistance on Zoho Campaigns. Contact us at (845) 221-3800 or https://getabettercrm.com/contact-us/ .

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