Zoho Campaigns, the email marketing software from Zoho, recently completed its 10th anniversary in August 2022. Zoho Campaigns has everything that a business needs in email marketing software: mass emails, templates, an easy-to-use editor, and reports and real-time analytics to help you understand customers better. Zoho Campaigns has introduced a series of exciting product updates, including new enhancements in the template editor and email deliverability. Check out what’s new in Zoho Campaigns.
1. Live editing of drag-and-drop email workflows
The email workflow automation feature of Zoho Campaigns has received a crucial update. You can now edit the live workflows and have both the existing and future participants experience the change(s).
2. Integrate Zoho’s own SMS gateway
There’s no need to integrate with third parties to send out SMS campaigns via Zoho Campaigns anymore. Zoho introduced its own SMS gateway that’s time- and cost-effective. You can personalize your SMS campaigns, automate SMS efforts, and measure your reach.
3. AI-backed product recommendations
Zoho Campaigns has now introduced a feature called product recommendations to those who’ve connected their Shopify, WooCommerce, or Zoho Commerce stores with Campaigns. Zoho’s artificial intelligence-driven system will analyze your customers’ shopping history and store interactions. You can then tailor customer-specific product recommendations and add them to your emails.
4. Custom return paths
Bounced emails can sometimes be a cause of worry. Zoho Campaigns has now an option called return path that helps the sender gauge the reasons behind email bounces. In Zoho Campaigns, you can now create a custom return path address for yourself and align it with your company’s domain name. This will help you pass the SPF alignment in DMARC validation and further ensure that the emails land in the desired inbox.
5. RTL for MEA region
Zoho Campaigns’ template editor now supports the right-to-left (RTL) script option. This comes in handy while composing emails in Hebrew or Arabic or when you want to design emails, especially for customers in the MEA region.
Whether you’re selling a product or engaging with your customers, email campaigns are one of the most effective ways to connect. With Zoho Campaigns, you can create, send, share, and track email campaigns fast and effectively. Zoho Campaigns is available to purchase as a standalone application and it is also included in the Zoho CRM Plus bundle as well as with the operating for your business – otherwise known as Zoho One.
With regular new updates, Zoho Campaigns aims to make your email marketing efforts easier and simpler.
Zoho Campaigns is the email marketing software that helps you reach, engage, and grow your audience. Contact First Direct Corporation to learn how Zoho Campaigns can be a powerful email marketing tool for your business.