Category: Zoho One
The Operating System for Business.
By Bob Ritter
The Journeys tool in the Marketing Automation helps you humanize the engagement activities with your leads. Track each lead’s journey, create personalized engagement plan, and map your users’ experience using Journey’s triggers, logic elements, processes, and exit functions. Generate reports based on your goals set and messages sent.
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Reach your audience across multiple platforms with Marketing Automation. Email, SMS, and Social – go wherever your customers are, at any point of time. Create email workflows, send SMS to mobile users, share promotional campaigns and messages on social media, and use autoresponders. Get real-time reports on the performance of each campaign to know what’s … Continue reading “Multichannel Marketing”
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When you know the interests of your leads and study their website browsing activities, you can provide them the best possible experience. Marketing Automation has website and in-app tracking tools to help you determine page visits & link clicks and understand app user interaction. You can even send personalized emails to customers who have abondoned … Continue reading “Behavior Marketing”
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Know your leads better, engage them in the best possible way, and evaluate their coversion potential before you can transfer them to your sales team. Assign scores to your leads and target them individually based on the engagement levels. Connect with your leads using relevant and personalized content. Generate lead insights to determine if your … Continue reading “Lead Management”
Read MoreBy Bob Ritter
Improve conversion rate by refining your touchpoints. Track the sources that are driving leads to your website and app. Generate reports to do a comparative analysis of different touchpoints and find out which one needs your attention. Improve the ones that are underperforming and invest more time on the touchpoints that are acting as conversion … Continue reading “Refine Touchpoints”
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