Zoho Marketing Automation (Zoho MarketingHub was rebranded to Zoho Marketing Automation on 5/21/21.)

By Bob Ritter

Utilize the power of social media to increase brand awareness and reach existing customers with the help of Marketing Automation. Create social posts and promotional messages and publish them on Facebook, Twitter, and LinkedIn. Analyze how your social media campaigns are driving leads and revenue so that you can refine your marketing activities to generate … Continue reading “Social Campaigns”

SMS and Email Marketing

By Bob Ritter

Marketing Automation comes integrated with Twilio and Clickatel to help you create automated workflows and send SMS messages to your leads and customers. You can schedule messages, send reminders and analyze who read and opened the messages. There are pre-designed email templates which you can personalize based on customer journeys. Set triggers to automatically send … Continue reading “SMS and Email Marketing”

Advanced Analytics

By Bob Ritter

Measure the effectiveness of your marketing efforts against your business goals with accurate analytics reports. With Marketing Automation, you can generate web attribution reports, lead behavior analytics, track top website traffic sources, and get a holistic view of your app’s usage. From reports, journey traces to analytics, you get everything from this software to make … Continue reading “Advanced Analytics”

Campaign Planner

By Bob Ritter

You can plan, budget, and calculate ROI for all your marketing campaigns across multiple channels at one place using the Planner tool of the Marketing Automation. You can choose any marketing channel for your campaigns (email, SMS, media or print), track the returns of any campaign, and get a complete view of your marketing efforts.

Personalize Journeys

By Bob Ritter

The Journeys tool in the Marketing Automation helps you humanize the engagement activities with your leads. Track each lead’s journey, create personalized engagement plan, and map your users’ experience using Journey’s triggers, logic elements, processes, and exit functions. Generate reports based on your goals set and messages sent.