Zoho Marketing Automation (Zoho MarketingHub was rebranded to Zoho Marketing Automation on 5/21/21.)

By Bob Ritter

Reach your audience across multiple platforms with Marketing Automation. Email, SMS, and Social – go wherever your customers are, at any point of time. Create email workflows, send SMS to mobile users, share promotional campaigns and messages on social media, and use autoresponders. Get real-time reports on the performance of each campaign to know what’s … Continue reading “Multichannel Marketing”

Behavior Marketing

By Bob Ritter

When you know the interests of your leads and study their website browsing activities, you can provide them the best possible experience. Marketing Automation has website and in-app tracking tools to help you determine page visits & link clicks and understand app user interaction. You can even send personalized emails to customers who have abondoned … Continue reading “Behavior Marketing”

Lead Management

By Bob Ritter

Know your leads better, engage them in the best possible way, and evaluate their coversion potential before you can transfer them to your sales team. Assign scores to your leads and target them individually based on the engagement levels. Connect with your leads using relevant and personalized content. Generate lead insights to determine if your … Continue reading “Lead Management”

Refine Touchpoints

By Bob Ritter

Improve conversion rate by refining your touchpoints. Track the sources that are driving leads to your website and app. Generate reports to do a comparative analysis of different touchpoints and find out which one needs your attention. Improve the ones that are underperforming and invest more time on the touchpoints that are acting as conversion … Continue reading “Refine Touchpoints”

Lead Generation

By Bob Ritter

Seize every opportunity to generate quality leads. With Marketing Automation’s lead generation tools, capture as many leads as possible from multiple sources, such as sign-up forms, website pop-ups, OnSpot forms, landing pages, and social media posts. Collect information about your event and webinar attendees to create follow-ups.