If you have heard about the 80/20 rule, you must know that 80% of your company’s revenue is generated from 20% of existing customers. Losing one customer can hit your profitability. That’s why your sales team should work on increasing the customer base. Creating a customer pipeline is essential for the long-term growth of your company. With Zoho Bigin, you can easily build and manage customer pipelines. Measuring and tracking these pipelines would help you improve the sales process, close more deals, forecast future results, analyze sales strategies, allocate resources, and review your progress.