Zoho MarketingHub: Your Go-To Marketing Automation Software
By Bob Ritter
Zoho has introduced an all-in-one marketing automation software – MarketingHub – that will help you manage all your marketing activities, from lead management, customer engagement, behavior marketing to campaign planning, all within one solution. Modern marketers are in a continuous juggling spree with the proliferation in the marketing tools and changing dynamics of the digital … Continue reading “Zoho MarketingHub: Your Go-To Marketing Automation Software”
Read More
Why Aligning Sales and Marketing is Essential for Business Growth
By Bob Ritter
Too often sales and marketing operate in separate silos from a database standpoint. If ever there were two fields that can benefit from integration, it’s marketing and sales. CRM applications The Solution: A Cloud-based CRM System such as Zoho offers that supports the needs of both marketing and sales professionals. Zoho hits the key … Continue reading “Why Aligning Sales and Marketing is Essential for Business Growth”
Read More
Zoho is Responding to Automation Trends
By Bob Ritter
Zoho has made a continuous investment in the automation functionality of Zoho CRM since 2005. This diagram illustrates key functional milestones in the evolution of Zoho CRM automation. Zoho’s investment in product development mirrors the reasons organization demand automation features. Here are the primary benefits of automation which Zoho has identified: Reduce human error Increase … Continue reading “Zoho is Responding to Automation Trends”
Read More
Identify website visitor’s from Zoho Campaigns
By Jay Dymond
You can identify your web site visitors that arrived from your Zoho Campaigns emails by adding the below-mentioned SalesIQ parameters after the hyperlinks/URL’s you insert into your Zoho Campaign emails. SalesIQ Params to be included after the callback links: ?siq_name=$[FNAME]$ $[LNAME]$&siq_email=$[EMAIL]$ Example: https://www.yourlink.com/?siq_name=$[FNAME]$ $[LNAME]$&siq_email=$[EMAIL]$ Note: In case your URL contains a question mark (?) already … Continue reading “Identify website visitor’s from Zoho Campaigns”
Read More
Advantages of Workflow in Zoho CRM
By Bob Ritter
A chain is only as strong as the weakest link. Operational effectiveness in any organization comes down to an organization’s ability to execute. Every operation is comprised of a workflow. The more efficiently and smoothly an organization transitions through the steps in any workflow, the more productive and successful it will be. Zoho CRM features … Continue reading “Advantages of Workflow in Zoho CRM”
Read More
Built-in Zoho Campaign Reporting
By Bob Ritter
Zoho is a comprehensive business solution. You will find functionalities that you won’t find in other CRM packages. Today, email marketing is an essential capability that businesses need to have. But that often requires a standalone email marketing service such as Constant Contact or MailChimp. While there are integration options available between these applications and … Continue reading “Built-in Zoho Campaign Reporting”
Read More
A Better Way To Go Mobile – Part 6
By Bob Ritter
Mobility is no longer an option or differentiator – it is now necessity! Software applications are competing on the basis of their ability to support mobility. Practically speaking, we’re all carrying smartphone. Which means today, the population is almost always connected to one another, able to interact, transact and obtain nearly any information they … Continue reading “A Better Way To Go Mobile – Part 6”
Read More
Zoho Updates Its CRM Plus Suite with AI, Analytics and Zia
By Bob Ritter
Introduction On November 16, Zoho unveiled the next generation of Zoho CRM Plus – an all in one customer experience platform, (dubbed Cx) that empowers all teams including marketing, sales, customer support and operations to work as one. Now, the Zoho Administrators and users can have a complete view of the other departments and collaborate … Continue reading “Zoho Updates Its CRM Plus Suite with AI, Analytics and Zia”
Read More
A Better Way To Do Email Campaigns – Part 5
By Bob Ritter
Zoho Campaigns aims to automate and simplify your email marketing process. Are you looking for a scalable and configurable email marketing platform for your organization? Zoho Campaigns, which is included with Zoho One and Zoho CRM Plus, offers a robust email marketing solution. Zoho Campaigns allows you to create, customize and send emails in a … Continue reading “A Better Way To Do Email Campaigns – Part 5”
Read More
A Better Way To Track Your Pipeline – Part 4
By Bob Ritter
Zoho Pipeline Management Helps Embrace A Unique Approach To Help Your Business Grow Looking for a software that can provide an in-depth detail of open opportunities such as the customer, opportunity size, expected date of close and the responsible team? The report should also display what actions were recently taken and what all are scheduled … Continue reading “A Better Way To Track Your Pipeline – Part 4”
Read More
