Blog | Get A Better CRM

Don’t Give Up on the First Try – Use Child Campaigns with Zoho

By Bob Ritter

Most firms are using broadcast emails to reach their target audience. After teaching Direct Response Advertising (direct marketing) for over 10 years to advertising majors at a respected college with a highly rated communications department, I can tell you about many direct Response Advertising best practices. First is the quality of your list – the … Continue reading “Don’t Give Up on the First Try – Use Child Campaigns with Zoho”

Zoho Integration with Best-of-Breed Applications

By Bob Ritter

With most CRM applications on the market today there is an eco-system of integrated best-of-breed applications. These integrations enable firms to continue to use other applications for specific purposes (uses). This is especially true with Zoho. The Zoho integration will link Zoho CRM and other Zoho applications to those other products. Zoho “Extensions” provide feature … Continue reading “Zoho Integration with Best-of-Breed Applications”

Be a Winner with Zoho CRM

By Bob Ritter

Zoho CRM may be less well known than Salesforce, but don’t be fooled because Zoho CRM is an award-winning CRM platform. Zoho CRM was recently awarded the PC Magazine Business Choice Award for 2019. Zoho CRM received the same 4.5-Star Editors’ Choice rank. And PC’s editors said that Zoho CRM has just about “every possible … Continue reading “Be a Winner with Zoho CRM”

Zoho CRM – New Calendar Booking Feature

By Max Tyack

A great new feature of Zoho CRM, called Calendar Booking, makes it easy for contacts to book meetings with you online. Your contacts can now check your availability online, book a time slot, and even automate the creation of an online meeting/conference call. Each Zoho CRM user can create up to 3 booking profiles for their … Continue reading “Zoho CRM – New Calendar Booking Feature”

Zoho Analytics Turns Any Manager into a Smarter Manager

By Bob Ritter

Zoho Analytics empowers management and enables better decision making. Analytics rolls up your data and presents it in visual ways that bring meaning and understanding to the information in your Zoho database. Zoho Analytics is a robust and deep tool with a long list of features, but here are a few highlights: ONE. … Continue reading “Zoho Analytics Turns Any Manager into a Smarter Manager”

Zoho MarketingHub: Your Go-To Marketing Automation Software

By Bob Ritter

Zoho has introduced an all-in-one marketing automation software – MarketingHub – that will help you manage all your marketing activities, from lead management, customer engagement, behavior marketing to campaign planning, all within one solution. Modern marketers are in a continuous juggling spree with the proliferation in the marketing tools and changing dynamics of the digital … Continue reading “Zoho MarketingHub: Your Go-To Marketing Automation Software”

Why Aligning Sales and Marketing is Essential for Business Growth

By Bob Ritter

Too often sales and marketing operate in separate silos from a database standpoint. If ever there were two fields that can benefit from integration, it’s marketing and sales. CRM applications The Solution: A Cloud-based CRM System such as Zoho offers that supports the needs of both marketing and sales professionals. Zoho hits the key … Continue reading “Why Aligning Sales and Marketing is Essential for Business Growth”

Zoho is Responding to Automation Trends

By Bob Ritter

Zoho has made a continuous investment in the automation functionality of Zoho CRM since 2005. This diagram illustrates key functional milestones in the evolution of Zoho CRM automation. Zoho’s investment in product development mirrors the reasons organization demand automation features. Here are the primary benefits of automation which Zoho has identified: Reduce human error Increase … Continue reading “Zoho is Responding to Automation Trends”

Identify website visitor’s from Zoho Campaigns

By Jay Dymond

You can identify your web site visitors that arrived from your Zoho Campaigns emails by adding the below-mentioned SalesIQ parameters after the hyperlinks/URL’s you insert into your Zoho Campaign emails. SalesIQ Params to be included after the callback links: ?siq_name=$[FNAME]$ $[LNAME]$&siq_email=$[EMAIL]$ Example: https://www.yourlink.com/?siq_name=$[FNAME]$ $[LNAME]$&siq_email=$[EMAIL]$ Note: In case your URL contains a question mark (?) already … Continue reading “Identify website visitor’s from Zoho Campaigns”

Advantages of Workflow in Zoho CRM

By Bob Ritter

A chain is only as strong as the weakest link. Operational effectiveness in any organization comes down to an organization’s ability to execute. Every operation is comprised of a workflow. The more efficiently and smoothly an organization transitions through the steps in any workflow, the more productive and successful it will be. Zoho CRM features … Continue reading “Advantages of Workflow in Zoho CRM”