5 Ways ZOHO ONE’s Marketing Automation Can Help Small Businesses Boost Growth

ZOHO One | February 28, 2021, By Bob Ritter.

“Zoho MarketingHub was rebranded to Zoho Marketing Automation on 5/21/21. “

 

Small businesses often face a number of challenges when it comes to marketing: lack of resources and time, high cost of marketing activities, setting up the marketing infrastructure, and a small team to manage everything. 

Zoho One is the ideal solution for small businesses looking to automate marketing activities and overcome these challenges. Let us look at 5 ways in which small businesses can use Zoho One’s marketing automation software suite to convert leads to close deals and grow their businesses, faster.

 

Zoho One – A Unified Marketing Automation Software for Small Business

76% of businesses using marketing automation tools experience a positive ROI within a year. Achieve faster growth with Zoho One’s integrated marketing automation platform and advanced marketing tools. Zoho One’s cohesive platform and marketing automation functionalities help you: 

• Generate more high-quality sales-ready leads
• Engage your leads more consistently
• Increase conversion rates
• Measure and track marketing ROI
• Save time and money in marketing
• Grow business and revenue faster

 

Zoho’s marketing automation software suite helps you align sales and marketing teams, market your business across multiple channels, generate and nurture more leads, offer a personalized customer experience, retain customers longer, and boost ROI from marketing efforts.

 

Following Are The 5 Ways Zoho One’s Marketing Automation Software Help You Grow Your Business

 

• More Control of Sales & Marketing Campaigns

Zoho CRM | Zoho Marketing Automation | Sales-Marketing Collaboration

Zoho One offers a value-packed suite of sales and marketing automation tools. The integrated tools of Zoho One create a mutually beneficial feedback look that keeps teams focused and in sync on measurable goals. When sales and marketing teams work collaboratively using Zoho CRM and Marketing Automation, it shortens the sales cycle and promotes faster lead generation.

Marketing Automation integrates with Zoho CRM to let you handle data across multiple platforms. While marketers help in sales enablement using Marketing Automation, your sales reps can quickly act on those sales-ready leads to maximize conversion output by utilizing the right data at the right time from Zoho CRM.

“Zoho One has taken us digitally and it declutters all our work. When all the apps in Zoho One work together, it makes all our processes far easier helping us cater to a larger scale and a bigger cohort.”
-Varun Mallapragada, Senior Associate Product Line Management

 

• Better Engagement of Prospects Across Channels

Website | Social Media | Surveys | Emails | Events | Online Forms

 

96% of small businesses say they use social media in their marketing strategy. And, 92% of business owners believe that having a website is the most effective digital marketing strategy. Not just social media and website, small businesses must focus on other channels to engage with prospects and increase lead conversions.

Zoho One provides tools to deliver the right message across different channels:

“With Zoho One, our process has now become data-oriented and we just love it because we can see what we’ve done and the impact it makes all the way down on the revenue stream.”
– Bob Sullivan, Co-Founder of Medspa

 

• Make Data-Driven Marketing Decisions

Powerful visualizations across one Marketing analytics platform.

 

Zoho One gives you the functionality to make data-driven marketing decisions. Zoho’s wide selection of customizable charts help you to analyze your critical marketing metrics, such as clicks, costs, conversions, leads, click-through-rate, acquisition cost, impressions and more.

Use Zoho Analytics in the Zoho One bundle to extract powerful insights, measure marketing ROI, devise digital marketing strategies, and make smarter decisions.

 

• Convert Leads to Deals, Faster 

Lead Scoring | Customer Segmentation | Customer Journey Orchestration | Targeted Marketing | Measure Performance

 

The key function of every marketing automation tool is to automate marketing workflows during different customer journeys. Collaborate to increase ROI with Zoho applications.

• Zoho One’s built-in automation features enable your business to nurture leads towards making an informed decision.
• Use Zoho Marketing Automation and Zoho CRM to segment customers based on their region, requirements, source, and level of responsiveness.
• Run targeted marketing and ad campaigns that are tailor-made to fit your audience type.
• Associate multiple campaigns together and track the campaign journey of your deals.
• Personalize your engagements with your customers during different customer journeys.
• Spend your marketing dollars where they will produce a greater return.

 

• Collaborate, Plan, and Stick to Budget

Office Suite | Communication Tools | Project Management

As a small business owner with limited resources, it is important to have a budget and stick to it. It is possible only if you plan thoughtfully and review regularly. In Zoho One, you get all tools to collaborate with your marketing and sales team. With better collaboration, you can plan easily and stick to your marketing budget.

You and your teams can plan and execute your lead generation and nurturing campaigns together and launch digital campaigns from a central hub.

• Project Management: Create marketing projects and assign tasks to teams and meet deadlines.
• Online Meetings: Host online meetings with colleagues and customers, anytime, anywhere.
• Office Suite: Use documents, presentations, and spreadsheets in real-time to collaborate and get things done quickly.
• Team Messaging: Chat with teammates 1-on-1 using dedicated channels, across devices and stay on track with your planning and budgeting.

 

Check reviews and analyst views on Zoho One here.

 

Conclusion 

Zoho’s comprehensive marketing automation functionality meets your business needs beginning to end, from connecting with visitors coming to your landing page, engaging with leads and nurturing them, scoring and tagging leads to automating marketing workflow. 

Zoho One’s 45+ applications are all included for just ~$1.5 per employee per day when billed annually. Zoho One provides unbeatable value for small businesses. 

 

Contact First Direct Corporation

As Zoho Authorized Partner, First Direct is here to help you implement Zoho applications and realize better results. As your implementation partner, we work with you closely and integrate your business processes with Zoho One. First Direct provides talent, skill and human resources to augment your own internal team.

Learn why ZOHO ONE is the Operating System for Your Business

 

Start a Free ZOHO ONE Trial today at no cost or future obligation!