ZOHO One | February 28, 2021, By Bob Ritter.
Small businesses often face a number of challenges when it comes to marketing: lack of resources and time, high cost of marketing activities, setting up the marketing infrastructure, and a small team to manage everything.
Zoho One is the ideal solution for small businesses looking to automate marketing activities and overcome these challenges. Let us look at 5 ways in which small businesses can use Zoho One’s marketing automation software suite to convert leads to close deals and grow their businesses, faster.
76% of businesses using marketing automation tools experience a positive ROI within a year. Achieve faster growth with Zoho One’s integrated marketing automation platform and advanced marketing tools. Zoho One’s cohesive platform and marketing automation functionalities help you:
Zoho One offers a value-packed suite of sales and marketing automation tools. The integrated tools of Zoho One create a mutually beneficial feedback look that keeps teams focused and in sync on measurable goals. When sales and marketing teams work collaboratively using Zoho CRM and Marketing Automation, it shortens the sales cycle and promotes faster lead generation.
Marketing Automation integrates with Zoho CRM to let you handle data across multiple platforms. While marketers help in sales enablement using Marketing Automation, your sales reps can quickly act on those sales-ready leads to maximize conversion output by utilizing the right data at the right time from Zoho CRM.
96% of small businesses say they use social media in their marketing strategy. And, 92% of business owners believe that having a website is the most effective digital marketing strategy. Not just social media and website, small businesses must focus on other channels to engage with prospects and increase lead conversions.
Zoho One provides tools to deliver the right message across different channels:
Zoho One gives you the functionality to make data-driven marketing decisions. Zoho’s wide selection of customizable charts help you to analyze your critical marketing metrics, such as clicks, costs, conversions, leads, click-through-rate, acquisition cost, impressions and more.
Use Zoho Analytics in the Zoho One bundle to extract powerful insights, measure marketing ROI, devise digital marketing strategies, and make smarter decisions.
The key function of every marketing automation tool is to automate marketing workflows during different customer journeys. Collaborate to increase ROI with Zoho applications.
As a small business owner with limited resources, it is important to have a budget and stick to it. It is possible only if you plan thoughtfully and review regularly. In Zoho One, you get all tools to collaborate with your marketing and sales team. With better collaboration, you can plan easily and stick to your marketing budget.
You and your teams can plan and execute your lead generation and nurturing campaigns together and launch digital campaigns from a central hub.
Zoho’s comprehensive marketing automation functionality meets your business needs beginning to end, from connecting with visitors coming to your landing page, engaging with leads and nurturing them, scoring and tagging leads to automating marketing workflow.
As Zoho Authorized Partner, First Direct is here to help you implement Zoho applications and realize better results. As your implementation partner, we work with you closely and integrate your business processes with Zoho One. First Direct provides talent, skill and human resources to augment your own internal team.